Covid-19 has impacted the supply and demand status for many industries along the supply chain. In this report a comprehensive analysis of current global Licensed Merchandise market in terms of demand and supply environment is provided, as well as price trend currently and in the next few years. Global leading players are profiled with their revenue, market share, profit margin, major product portfolio and SWOT analysis. This report also includes global and regional market size and forecast, major product development trend and typical downstream segment scenario, under the context of market drivers and inhibitors analysis. According to this survey, the global Licensed Merchandise market is estimated to have reached $ xx million in 2020, and projected to grow at a CAGR of xx% to $ xx million in 2027. Segmented by Category Apparels Toys Accessories Home Decoration Software/Video Games Food and Beverage Others Apparel (16.90%), toys (13.26%) and accessories (11.62%) were the clear leading retail revenue share categories of licensed products in 2018. Segmented by End User/Segment Entertainment Corporate Trademarks/Brand Fashion Sports Others The top licensing property type in our worldwide study is entertainment coming in with a 45.54% share of the licensed retail market with Disney’s properties being a key share driver in this category. Segmented by Country North America United States Canada Mexico Europe Germany France UK Italy Russia Spain Asia Pacific China Japan Korea Southeast Asia India Australasia Central & South America Brazil Argentina Colombia Middle East & Africa Iran Israel Turkey South Africa Saudi Arabia Key manufacturers included in this survey WWE Westinghouse Warner Bros. Consumer Products Universal Brand Development The Walt Disney Company The Pokémon Company International The Hershey Company Sunkist Growers Stanley Black & Decker Sequential Brands Group Sanrio Ralph Lauren PVH Corp. Procter & Gamble PGA Tour Nickelodeon National Hockey League National Football League National Basketball Association Meredith Corporation Mattel Major League Baseball IMG College (Collegiate Licensing Company) Iconix Brand Group General Motors Ford Motor Company Ferrari Electrolux BBC Worldwide Authentic Brands Group

List of Figures

Figure Licensed Merchandise Picture
Figure Global Licensed Merchandise Sales Value (Million USD) and Growth Rate (2016-2027)
Figure Global Licensed Merchandise Sales Value CAGR (2020-2027) by Region
Figure Global Licensed Merchandise Sales Value Market Share by Company, 2020
Figure Product Picture of Apparels
Figure Product Picture of Toys
Figure Product Picture of Accessories
Figure Product Picture of Home Decoration
Figure Product Picture of Software/Video Games
Figure Product Picture of Food and Beverage
Figure Product Picture of Others
Figure Product Picture of Apparel (16.90%), toys (13.26%) and accessories (11.62%) were the clear leading retail revenue share categories of licensed products in 2018.
Figure Global Licensed Merchandise Sales Value Market Share by Category, 2020
Figure North America Licensed Merchandise Sales Value Market Share by Category, 2020
Figure Europe Licensed Merchandise Sales Value Market Share by Category, 2020
Figure Asia Pacific Licensed Merchandise Sales Value Market Share by Category, 2020
Figure Central & South America Licensed Merchandise Sales Value Market Share by Category, 2020
Figure Middle East & Africa Licensed Merchandise Sales Value Market Share by Category, 2020
Figure Licensed Merchandise in Entertainment
Figure Global Licensed Merchandise Market: Entertainment (2016-2021)
Figure Licensed Merchandise in Corporate Trademarks/Brand
Figure Global Licensed Merchandise Market: Corporate Trademarks/Brand (2016-2021)
Figure Licensed Merchandise in Fashion
Figure Global Licensed Merchandise Market: Fashion (2016-2021)
Figure Licensed Merchandise in Sports
Figure Global Licensed Merchandise Market: Sports (2016-2021)
Figure Licensed Merchandise in Others
Figure Global Licensed Merchandise Market: Others (2016-2021)
Figure Licensed Merchandise in The top licensing property type in our worldwide study is entertainment coming in with a 45.54% share of the licensed retail market with Disney’s properties being a key share driver in this category.
Figure Global Licensed Merchandise Sales Value Market Share by End User/Segment, 2020
Figure North America Licensed Merchandise Sales Value Market Share by End User/Segment, 2020
Figure Europe Licensed Merchandise Sales Value Market Share by End User/Segment, 2020
Figure Asia Pacific Licensed Merchandise Sales Value Market Share by End User/Segment, 2020
Figure Central & South America Licensed Merchandise Sales Value Market Share by End User/Segment, 2020
Figure Middle East & Africa Licensed Merchandise Sales Value Market Share by End User/Segment, 2020
Figure Global Licensed Merchandise Sales Value Market Share by Region (2016-2021)
Figure North America Licensed Merchandise Sales Value (Million USD) Status (2016-2021)
Figure Europe Licensed Merchandise Sales Value (Million USD) Status (2016-2021)
Figure Asia Pacific Licensed Merchandise Sales Value (Million USD) Status (2016-2021)
Figure Central & South America Licensed Merchandise Sales Value (Million USD) Status (2016-2021)
Figure Middle East & Africa Licensed Merchandise Sales Value (Million USD) Status (2016-2021)
Figure North America Licensed Merchandise Sales Value Market Share by Country, 2020
Figure United States Licensed Merchandise Sales Value (Million USD) Status (2016-2021)
Figure Canada Licensed Merchandise Sales Value (Million USD) Status (2016-2021)
Figure Mexico Licensed Merchandise Sales Value (Million USD) Status (2016-2021)

Table of Contents1 Product Introduction and Overview 1.1 Product Definition 1.2 Product Specification 1.3 Global Market Overview 1.3.1 Global Licensed Merchandise Market Status and Forecast (2016-2027) 1.3.2 Global Licensed Merchandise Sales Value CAGR by Region 1.4 Market Drivers, Inhibitors 1.4.1 Market Drivers 1.4.2 Market Inhibitors 1.4.3 COVID-19 Impact Analysis2 Global Licensed Merchandise Supply by Company 2.1 Global Licensed Merchandise Sales Value by Company 2.2 Licensed Merchandise Sales Area of Main Manufacturers 2.3 Trend of Concentration Rate3 Global and Regional Licensed Merchandise Market Status by Category 3.1 Licensed Merchandise Category Introduction 3.1.1 Apparels 3.1.2 Toys 3.1.3 Accessories 3.1.4 Home Decoration 3.1.5 Software/Video Games 3.1.6 Food and Beverage 3.1.7 Others 3.1.8 Apparel (16.90%), toys (13.26%) and accessories (11.62%) were the clear leading retail revenue share categories of licensed products in 2018. 3.2 Global Licensed Merchandise Market by Category 3.3 North America: by Category 3.4 Europe: by Category 3.5 Asia Pacific: by Category 3.6 Central & South America: by Category 3.7 Middle East & Africa: by Category4 Global and Regional Licensed Merchandise Market Status by End User/Segment 4.1 Licensed Merchandise Segment by End User/Segment 4.1.1 Entertainment 4.1.2 Corporate Trademarks/Brand 4.1.3 Fashion 4.1.4 Sports 4.1.5 Others 4.1.6 The top licensing property type in our worldwide study is entertainment coming in with a 45.54% share of the licensed retail market with Disney’s properties being a key share driver in this category. 4.2 Global Licensed Merchandise Market by End User/Segment 4.3 North America: by End User/Segment 4.4 Europe: by End User/Segment 4.5 Asia Pacific: by End User/Segment 4.6 Central & South America: by End User/Segment 4.7 Middle East & Africa: by End User/Segment5 Global Licensed Merchandise Market Status by Region 5.1 Global Licensed Merchandise Market by Region 5.2 North America Licensed Merchandise Market Status 5.3 Europe Licensed Merchandise Market Status 5.4 Asia Pacific Licensed Merchandise Market Status 5.5 Central & South America Licensed Merchandise Market Status 5.6 Middle East & Africa Licensed Merchandise Market Status6 North America Licensed Merchandise Market Status 6.1 North America Licensed Merchandise Market by Country 6.2 United States 6.3 Canada 6.4 Mexico7 Europe Licensed Merchandise Market Status 7.1 Europe Licensed Merchandise Market by Country 7.2 Germany 7.3 France 7.4 UK 7.5 Italy 7.6 Russia 7.7 Spain8 Asia Pacific Licensed Merchandise Market Status 8.1 Asia Pacific Licensed Merchandise Market by Country 8.2 China 8.3 Japan 8.4 Korea 8.5 Southeast Asia 8.6 India 8.7 Australasia9 Central & South America Licensed Merchandise Market Status 9.1 Central & South America Licensed Merchandise Market by Country 9.2 Brazil 9.3 Argentina 9.4 Colombia10 Middle East & Africa Licensed Merchandise Market Status 10.1 Middle East & Africa Licensed Merchandise Market by Country 10.2 Iran 10.3 Israel 10.4 Turkey 10.5 South Africa 10.8 Saudi Arabia11 Major Downstream Customers Analysis 11.1 Customer One Analysis 11.2 Customer Two Analysis 11.3 Customer Three Analysis 11.4 Customer Four Analysis12 Global Licensed Merchandise Market Forecast by Category and by End User/Segment 12.1 Global Licensed Merchandise Sales Value Forecast (2022-2027) 12.2 Global Licensed Merchandise Forecast by Category 12.3 Global Licensed Merchandise Forecast by End User/Segment13 Global Licensed Merchandise Market Forecast by Region/Country 13.1 Global Licensed Merchandise Market Forecast by Region (2022-2027) 13.2 North America Market Forecast 13.3 Europe Market Forecast 13.4 Asia Pacific Market Forecast 13.5 Central & South America Market Forecast 13.6 Middle East & Africa Market Forecast14 Key Participants Company Information 14.1 WWE 14.1.1 Company Information 14.1.2 Licensed Merchandise Product Introduction 14.1.3 WWE Licensed Merchandise Sales Value, Gross Margin and Global Share (2019-2021) 14.1.4 SWOT Analysis 14.2 Westinghouse 14.2.1 Company Information 14.2.2 Licensed Merchandise Product Introduction 14.2.3 Westinghouse Licensed Merchandise Sales Value, Gross Margin and Global Share (2019-2021) 14.2.4 SWOT Analysis 14.3 Warner Bros. Consumer Products 14.3.1 Company Information 14.3.2 Licensed Merchandise Product Introduction 14.3.3 Warner Bros. Consumer Products Licensed Merchandise Sales Value, Gross Margin and Global Share (2019-2021) 14.3.4 SWOT Analysis 14.4 Universal Brand Development 14.4.1 Company Information 14.4.2 Licensed Merchandise Product Introduction 14.4.3 Universal Brand Development Licensed Merchandise Sales Value, Gross Margin and Global Share (2019-2021) 14.4.4 SWOT Analysis 14.5 The Walt Disney Company 14.5.1 Company Information 14.5.2 Licensed Merchandise Product Introduction 14.5.3 The Walt Disney Company Licensed Merchandise Sales Value, Gross Margin and Global Share (2019-2021) 14.5.4 SWOT Analysis 14.6 The Pokémon Company International 14.6.1 Company Information 14.6.2 Licensed Merchandise Product Introduction 14.6.3 The Pokémon Company International Licensed Merchandise Sales Value, Gross Margin and Global Share (2019-2021) 14.6.4 SWOT Analysis 14.7 The Hershey Company 14.7.1 Company Information 14.7.2 Licensed Merchandise Product Introduction 14.7.3 The Hershey Company Licensed Merchandise Sales Value, Gross Margin and Global Share (2019-2021) 14.7.4 SWOT Analysis 14.8 Sunkist Growers 14.8.1 Company Information 14.8.2 Licensed Merchandise Product Introduction 14.8.3 Sunkist Growers Licensed Merchandise Sales Value, Gross Margin and Global Share (2019-2021) 14.8.4 SWOT Analysis 14.9 Stanley Black & Decker 14.9.1 Company Information 14.9.2 Licensed Merchandise Product Introduction 14.9.3 Stanley Black & Decker Licensed Merchandise Sales Value, Gross Margin and Global Share (2019-2021) 14.9.4 SWOT Analysis 14.10 Sequential Brands Group 14.10.1 Company Information 14.10.2 Licensed Merchandise Product Introduction 14.10.3 Sequential Brands Group Licensed Merchandise Sales Value, Gross Margin and Global Share (2019-2021) 14.10.4 SWOT Analysis 14.11 Sanrio 14.12 Ralph Lauren 14.13 PVH Corp. 14.14 Procter & Gamble 14.15 PGA Tour 14.16 Nickelodeon 14.17 National Hockey League 14.18 National Football League 14.19 National Basketball Association 14.20 Meredith Corporation 14.21 Mattel 14.22 Major League Baseball 14.23 IMG College (Collegiate Licensing Company) 14.24 Iconix Brand Group 14.25 General Motors 14.26 Ford Motor Company 14.27 Ferrari 14.28 Electrolux 14.29 BBC Worldwide 14.30 Authentic Brands Group15 Conclusion16 Methodology