Covid-19 has impacted the supply and demand status for many industries along the supply chain. In this report a comprehensive analysis of current global Dish Soap & Dishwashing Liquid market in terms of demand and supply environment is provided, as well as price trend currently and in the next few years. Global leading players are profiled with their revenue, market share, profit margin, major product portfolio and SWOT analysis. From industry perspective this report analyses supply chain, including process chart introduction, upstream key raw material and cost analysis, distributor and downstream buyer analysis. This report also includes global and regional market size and forecast, major product development trend and typical downstream segment scenario, under the context of market drivers and inhibitors analysis. According to this survey, the global Dish Soap & Dishwashing Liquid market is estimated to have reached $ xx million in 2020, and projected to grow at a CAGR of xx% to $ xx million in 2027. Segmented by Category Dish Soap Dishwashing Liquid Segmented by End User/Segment Household Commercial Segmented by Country North America United States Canada Mexico Europe Germany France UK Italy Russia Spain Asia Pacific China Japan Korea Southeast Asia India Australasia Central & South America Brazil Argentina Colombia Middle East & Africa Iran Israel Turkey South Africa Saudi Arabia Key manufacturers included in this survey P&G Unilever Reckitt Benckiser Nice Group Lion Liby Lam Soon Kao Henkel Colgate-Palmolive Amway

List of Figures

Figure Dish Soap & Dishwashing Liquid Picture
Figure Global Dish Soap & Dishwashing Liquid Sales Volume and Growth Rate (2016-2027)
Figure Global Dish Soap & Dishwashing Liquid Sales Value and Growth Rate (2016-2027)
Figure Global Dish Soap & Dishwashing Liquid Sales Value CAGR (2020-2027) by Region
Figure Global Dish Soap & Dishwashing Liquid Sales Volume Market Share by Company, 2020
Figure Global Dish Soap & Dishwashing Liquid Sales Value Market Share by Company, 2020
Figure Global Dish Soap & Dishwashing Liquid Sales Value and Growth Rate (2016-2027)
Figure Product Picture of Dish Soap
Figure Product Picture of Dishwashing Liquid
Figure Global Dish Soap & Dishwashing Liquid Sales Volume Market Share by Category, 2020
Figure Global Dish Soap & Dishwashing Liquid Sales Value Market Share by Category, 2020
Figure North America Dish Soap & Dishwashing Liquid Sales Volume Market Share by Category, 2020
Figure Europe Dish Soap & Dishwashing Liquid Sales Volume Market Share by Category, 2020
Figure Asia Pacific Dish Soap & Dishwashing Liquid Sales Volume Market Share by Category, 2020
Figure Central & South America Dish Soap & Dishwashing Liquid Sales Volume Market Share by Category, 2020
Figure Middle East & Africa Dish Soap & Dishwashing Liquid Sales Volume Market Share by Category, 2020
Figure Dish Soap & Dishwashing Liquid in Household
Figure Global Dish Soap & Dishwashing Liquid Market: Household (2016-2021)
Figure Dish Soap & Dishwashing Liquid in Commercial
Figure Global Dish Soap & Dishwashing Liquid Market: Commercial (2016-2021)
Figure Global Dish Soap & Dishwashing Liquid Sales Volume Market Share by End User/Segment, 2020
Figure Global Dish Soap & Dishwashing Liquid Sales Value Market Share by End User/Segment, 2020
Figure North America Dish Soap & Dishwashing Liquid Sales Volume Market Share by End User/Segment, 2020
Figure Europe Dish Soap & Dishwashing Liquid Sales Volume Market Share by End User/Segment, 2020
Figure Asia Pacific Dish Soap & Dishwashing Liquid Sales Volume Market Share by End User/Segment, 2020
Figure Central & South America Dish Soap & Dishwashing Liquid Sales Volume Market Share by End User/Segment, 2020
Figure Middle East & Africa Dish Soap & Dishwashing Liquid Sales Volume Market Share by End User/Segment, 2020
Figure Global Dish Soap & Dishwashing Liquid Sales Volume Market Share by Region (2016-2021)
Figure Global Dish Soap & Dishwashing Liquid Sales Value Market Share by Region (2016-2021)
Figure North America Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure North America Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Europe Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Europe Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Asia Pacific Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure North America Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Central & South America Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Europe Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Middle East & Africa Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure China Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure North America Dish Soap & Dishwashing Liquid Sales Volume Market Share by Country, 2020
Figure Japan Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure United States Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Asia Other Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Canada Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Canada Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Mexico Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Mexico Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Europe Dish Soap & Dishwashing Liquid Sales Volume Market Share by Country, 2020
Figure Europe Dish Soap & Dishwashing Liquid Value Market Share by Country, 2020
Figure Germany Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Germany Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure France Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure France Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure UK Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure UK Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Italy Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Italy Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Russia Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Russia Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Spain Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Spain Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Asia Pacific Dish Soap & Dishwashing Liquid Sales Volume Market Share by Country, 2020
Figure Asia Pacific Dish Soap & Dishwashing Liquid Value Market Share by Country, 2020
Figure China Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure China Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Japan Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Japan Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Korea Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Korea Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Southeast Asia Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Southeast Asia Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure India Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure India Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Australasia Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Australasia Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Central & South America Dish Soap & Dishwashing Liquid Sales Volume Market Share by Country, 2020
Figure Central & South America Dish Soap & Dishwashing Liquid Sales Value Market Share by Country, 2020
Figure Brazil Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Brazil Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Argentina Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Argentina Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Colombia Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Colombia Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Middle East & Africa Dish Soap & Dishwashing Liquid Sales Volume Market Share by Country, 2020
Figure Middle East & Africa Dish Soap & Dishwashing Liquid Value Market Share by Country, 2020
Figure Iran Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Iran Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure South Africa Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure South Africa Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Israel Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Israel Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Turkey Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Turkey Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Saudi Arabia Dish Soap & Dishwashing Liquid Sales Volume Status (2016-2021)
Figure Saudi Arabia Dish Soap & Dishwashing Liquid Sales Value Status (2016-2021)
Figure Dish Soap & Dishwashing Liquid Supply Chain Analysis
Figure Dish Soap & Dishwashing Liquid Production Process Chart Analysis
Figure Dish Soap & Dishwashing Liquid Manufacturing Cost Analysis
Figure Global Dish Soap & Dishwashing Liquid Sales Volume Forecast (2022-2027)
Figure Global Dish Soap & Dishwashing Liquid Sales Value Forecast (2022-2027)
Figure North America Dish Soap & Dishwashing Liquid Sales Volume Forecast (2022-2027)
Figure North America Dish Soap & Dishwashing Liquid Sales Value Forecast (2022-2027)
Figure Global Dish Soap & Dishwashing Liquid Sales Value Growth Rate Forecast (2022-2027)
Figure Europe Dish Soap & Dishwashing Liquid Sales Value Forecast (2022-2027)
Figure Asia Pacific Dish Soap & Dishwashing Liquid Sales Volume Forecast (2022-2027)
Figure North America Dish Soap & Dishwashing Liquid Sales Value Forecast (2022-2027)
Figure Central & South America Dish Soap & Dishwashing Liquid Sales Volume Forecast (2022-2027)
Figure Europe Dish Soap & Dishwashing Liquid Sales Value Forecast (2022-2027)
Figure Middle East & Africa Dish Soap & Dishwashing Liquid Sales Volume Forecast (2022-2027)
Figure China Dish Soap & Dishwashing Liquid Sales Value Forecast (2022-2027)
Figure Japan Dish Soap & Dishwashing Liquid Sales Value Forecast (2022-2027)
Figure Asia Other Dish Soap & Dishwashing Liquid Sales Value Forecast (2022-2027)
Figure P&G Dish Soap & Dishwashing Liquid Sales Volume Market Share Globally (2019-2021)
Figure P&G Dish Soap & Dishwashing Liquid Sales Value Market Share Globally (2019-2021)
Figure Unilever Dish Soap & Dishwashing Liquid Sales Volume Market Share Globally (2019-2021)
Figure Unilever Dish Soap & Dishwashing Liquid Sales Value Market Share Globally (2019-2021)
Figure Reckitt Benckiser Dish Soap & Dishwashing Liquid Sales Volume Market Share Globally (2019-2021)
Figure Reckitt Benckiser Dish Soap & Dishwashing Liquid Sales Value Market Share Globally (2019-2021)
Figure Nice Group Dish Soap & Dishwashing Liquid Sales Volume Market Share Globally (2019-2021)
Figure Nice Group Dish Soap & Dishwashing Liquid Sales Value Market Share Globally (2019-2021)
Figure Lion Dish Soap & Dishwashing Liquid Sales Volume Market Share Globally (2019-2021)
Figure Lion Dish Soap & Dishwashing Liquid Sales Value Market Share Globally (2019-2021)
Figure Liby Dish Soap & Dishwashing Liquid Sales Volume Market Share Globally (2019-2021)
Figure Liby Dish Soap & Dishwashing Liquid Sales Value Market Share Globally (2019-2021)
Figure Lam Soon Dish Soap & Dishwashing Liquid Sales Volume Market Share Globally (2019-2021)
Figure Lam Soon Dish Soap & Dishwashing Liquid Sales Value Market Share Globally (2019-2021)
Figure Kao Dish Soap & Dishwashing Liquid Sales Volume Market Share Globally (2019-2021)
Figure Kao Dish Soap & Dishwashing Liquid Sales Value Market Share Globally (2019-2021)
Figure Henkel Dish Soap & Dishwashing Liquid Sales Volume Market Share Globally (2019-2021)
Figure Henkel Dish Soap & Dishwashing Liquid Sales Value Market Share Globally (2019-2021)
Figure Colgate-Palmolive Dish Soap & Dishwashing Liquid Sales Volume Market Share Globally (2019-2021)
Figure Colgate-Palmolive Dish Soap & Dishwashing Liquid Sales Value Market Share Globally (2019-2021)

Table of Contents1 Product Introduction and Overview 1.1 Product Definition 1.2 Product Specification 1.3 Global Market Overview 1.3.1 Global Dish Soap & Dishwashing Liquid Market Status and Forecast (2016-2027) 1.3.2 Global Dish Soap & Dishwashing Liquid Sales Value CAGR by Region 1.4 Market Drivers, Inhibitors 1.4.1 Market Drivers 1.4.2 Market Inhibitors 1.4.3 COVID-19 Impact Analysis2 Global Dish Soap & Dishwashing Liquid Supply by Company 2.1 Global Dish Soap & Dishwashing Liquid Sales Volume by Company 2.2 Global Dish Soap & Dishwashing Liquid Sales Value by Company 2.3 Global Dish Soap & Dishwashing Liquid Price by Company 2.4 Dish Soap & Dishwashing Liquid Production Location and Sales Area of Main Manufacturers 2.5 Trend of Concentration Rate3 Global and Regional Dish Soap & Dishwashing Liquid Market Status by Category 3.1 Dish Soap & Dishwashing Liquid Category Introduction 3.1.1 Dish Soap 3.1.2 Dishwashing Liquid 3.2 Global Dish Soap & Dishwashing Liquid Market by Category 3.2.1 Global Dish Soap & Dishwashing Liquid Sales Volume by Category (2016-2021) 3.2.2 Global Dish Soap & Dishwashing Liquid Sales Value by Category (2016-2021) 3.2.3 Global Dish Soap & Dishwashing Liquid Price by Category (2016-2021) 3.3 North America: by Category 3.4 Europe: by Category 3.5 Asia Pacific: by Category 3.6 Central & South America: by Category 3.7 Middle East & Africa: by Category4 Global and Regional Dish Soap & Dishwashing Liquid Market Status by End User/Segment 4.1 Dish Soap & Dishwashing Liquid Segment by End User/Segment 4.1.1 Household 4.1.2 Commercial 4.2 Global Dish Soap & Dishwashing Liquid Market by End User/Segment 4.2.1 Global Dish Soap & Dishwashing Liquid Sales Volume by End User/Segment (2016-2021) 4.2.2 Global Dish Soap & Dishwashing Liquid Sales Value by End User/Segment (2016-2021) 4.2.3 Global Dish Soap & Dishwashing Liquid Price by End User/Segment (2016-2021) 4.3 North America: by End User/Segment 4.4 Europe: by End User/Segment 4.5 Asia Pacific: by End User/Segment 4.6 Central & South America: by End User/Segment 4.7 Middle East & Africa: by End User/Segment5 Global Dish Soap & Dishwashing Liquid Market Status by Region 5.1 Global Dish Soap & Dishwashing Liquid Market by Region 5.1.1 Global Dish Soap & Dishwashing Liquid Sales Volume by Region 5.1.2 Global Dish Soap & Dishwashing Liquid Sales Value by Region 5.2 North America Dish Soap & Dishwashing Liquid Market Status 5.3 Europe Dish Soap & Dishwashing Liquid Market Status 5.4 Asia Pacific Dish Soap & Dishwashing Liquid Market Status 5.5 Central & South America Dish Soap & Dishwashing Liquid Market Status 5.6 Middle East & Africa Dish Soap & Dishwashing Liquid Market Status6 North America Dish Soap & Dishwashing Liquid Market Status 6.1 North America Dish Soap & Dishwashing Liquid Market by Country 6.1.1 North America Dish Soap & Dishwashing Liquid Sales Volume by Country (2016-2021) 6.1.2 North America Dish Soap & Dishwashing Liquid Sales Value by Country (2016-2021) 6.2 United States 6.3 Canada 6.4 Mexico7 Europe Dish Soap & Dishwashing Liquid Market Status 7.1 Europe Dish Soap & Dishwashing Liquid Market by Country 7.1.1 Europe Dish Soap & Dishwashing Liquid Sales Volume by Country (2016-2021) 7.1.2 Europe Dish Soap & Dishwashing Liquid Sales Value by Country (2016-2021) 7.2 Germany 7.3 France 7.4 UK 7.5 Italy 7.6 Russia 7.7 Spain8 Asia Pacific Dish Soap & Dishwashing Liquid Market Status 8.1 Asia Pacific Dish Soap & Dishwashing Liquid Market by Country 8.1.1 Asia Pacific Dish Soap & Dishwashing Liquid Sales Volume by Country (2016-2021) 8.1.2 Asia Pacific Dish Soap & Dishwashing Liquid Sales Value by Country (2016-2021) 8.2 China 8.3 Japan 8.4 Korea 8.5 Southeast Asia 8.6 India 8.7 Australasia9 Central & South America Dish Soap & Dishwashing Liquid Market Status 9.1 Central & South America Dish Soap & Dishwashing Liquid Market by Country 9.1.1 Central & South America Dish Soap & Dishwashing Liquid Sales Volume by Country (2016-2021) 9.1.2 Central & South America Dish Soap & Dishwashing Liquid Sales Value by Country (2016-2021) 9.2 Brazil 9.3 Argentina 9.4 Colombia10 Middle East & Africa Dish Soap & Dishwashing Liquid Market Status 10.1 Middle East & Africa Dish Soap & Dishwashing Liquid Market by Country 10.1.1 Middle East & Africa Dish Soap & Dishwashing Liquid Sales Volume by Country (2016-2021) 10.1.2 Middle East & Africa Dish Soap & Dishwashing Liquid Sales Value by Country (2016-2021) 10.2 Iran 10.3 Israel 10.4 Turkey 10.5 South Africa 10.8 Saudi Arabia11 Supply Chain and Manufacturing Cost Analysis 11.1 Supply Chain Analysis 11.2 Production Process Chart Analysis 11.3 Raw Materials and Key Suppliers Analysis 11.3.1 Raw Materials Introduction 11.3.2 Raw Materials Key Suppliers List 11.4 Dish Soap & Dishwashing Liquid Manufacturing Cost Analysis 11.5 Dish Soap & Dishwashing Liquid Sales Channel and Distributors Analysis 11.5.1 Dish Soap & Dishwashing Liquid Sales Channel 11.5.2 Dish Soap & Dishwashing Liquid Distributors 11.6 Dish Soap & Dishwashing Liquid Downstream Major Buyers12 Global Dish Soap & Dishwashing Liquid Market Forecast by Category and by End User/Segment 12.1 Global Dish Soap & Dishwashing Liquid Sales Volume and Sales Value Forecast (2022-2027) 12.2 Global Dish Soap & Dishwashing Liquid Forecast by Category 12.2.1 Global Dish Soap & Dishwashing Liquid Sales Volume Forecast by Category 12.2.2 Global Dish Soap & Dishwashing Liquid Sales Value Forecast by Category 12.2.3 Global Dish Soap & Dishwashing Liquid Price Forecast by Category 12.3 Global Dish Soap & Dishwashing Liquid Forecast by End User/Segment 12.3.1 Global Dish Soap & Dishwashing Liquid Sales Volume Forecast by End User/Segment 12.3.2 Global Dish Soap & Dishwashing Liquid Sales Value Forecast by End User/Segment 12.3.3 Global Dish Soap & Dishwashing Liquid Price Forecast by End User/Segment13 Global Dish Soap & Dishwashing Liquid Market Forecast by Region/Country 13.1 Global Dish Soap & Dishwashing Liquid Market Forecast by Region (2022-2027) 13.1.1 Global Dish Soap & Dishwashing Liquid Sales Volume Forecast by Region (2022-2027) 13.1.2 Global Dish Soap & Dishwashing Liquid Sales Value Forecast by Region (2022-2027) 13.2 North America Market Forecast 13.3 Europe Market Forecast 13.4 Asia Pacific Market Forecast 13.5 Central & South America Market Forecast 13.6 Middle East & Africa Market Forecast14 Key Participants Company Information 14.1 P&G 14.1.1 Company Information 14.1.2 Dish Soap & Dishwashing Liquid Product Introduction 14.1.3 P&G Dish Soap & Dishwashing Liquid Sales Volume, Price, Sales Value and Gross Margin (2019-2021) 14.1.4 SWOT Analysis 14.2 Unilever 14.2.1 Company Information 14.2.2 Dish Soap & Dishwashing Liquid Product Introduction 14.2.3 Unilever Dish Soap & Dishwashing Liquid Sales Volume, Price, Sales Value and Gross Margin (2019-2021) 14.2.4 SWOT Analysis 14.3 Reckitt Benckiser 14.3.1 Company Information 14.3.2 Dish Soap & Dishwashing Liquid Product Introduction 14.3.3 Reckitt Benckiser Dish Soap & Dishwashing Liquid Sales Volume, Price, Sales Value and Gross Margin (2019-2021) 14.3.4 SWOT Analysis 14.4 Nice Group 14.4.1 Company Information 14.4.2 Dish Soap & Dishwashing Liquid Product Introduction 14.4.3 Nice Group Dish Soap & Dishwashing Liquid Sales Volume, Price, Sales Value and Gross Margin (2019-2021) 14.4.4 SWOT Analysis 14.5 Lion 14.5.1 Company Information 14.5.2 Dish Soap & Dishwashing Liquid Product Introduction 14.5.3 Lion Dish Soap & Dishwashing Liquid Sales Volume, Price, Sales Value and Gross Margin (2019-2021) 14.5.4 SWOT Analysis 14.6 Liby 14.6.1 Company Information 14.6.2 Dish Soap & Dishwashing Liquid Product Introduction 14.6.3 Liby Dish Soap & Dishwashing Liquid Sales Volume, Price, Sales Value and Gross Margin (2019-2021) 14.6.4 SWOT Analysis 14.7 Lam Soon 14.7.1 Company Information 14.7.2 Dish Soap & Dishwashing Liquid Product Introduction 14.7.3 Lam Soon Dish Soap & Dishwashing Liquid Sales Volume, Price, Sales Value and Gross Margin (2019-2021) 14.7.4 SWOT Analysis 14.8 Kao 14.8.1 Company Information 14.8.2 Dish Soap & Dishwashing Liquid Product Introduction 14.8.3 Kao Dish Soap & Dishwashing Liquid Sales Volume, Price, Sales Value and Gross Margin (2019-2021) 14.8.4 SWOT Analysis 14.9 Henkel 14.9.1 Company Information 14.9.2 Dish Soap & Dishwashing Liquid Product Introduction 14.9.3 Henkel Dish Soap & Dishwashing Liquid Sales Volume, Price, Sales Value and Gross Margin (2019-2021) 14.9.4 SWOT Analysis 14.10 Colgate-Palmolive 14.10.1 Company Information 14.10.2 Dish Soap & Dishwashing Liquid Product Introduction 14.10.3 Colgate-Palmolive Dish Soap & Dishwashing Liquid Sales Volume, Price, Sales Value and Gross Margin (2019-2021) 14.10.4 SWOT Analysis 14.11 Amway15 Conclusion16 Methodology